At Showponi we love our ‘unique and boutique’ approach which connects your product, service and brand to a meaningful and effective outcome. We know we have to tell your story that connects your customer whether they are looking at either an online or traditional marketing assets.
At the core of Showponi Angela Barber, Creative Director will deliver graphic design and an aesthetic that supports your strategy and aligns to your brand identity and campaign objectives. Angela’s focus is a meaningful approach for both her audience and the results you are trying to achieve.
We love to curate authentic brand footprints that connects and generates trust, loyalty and engages your customer. We love to remove the fluff and the fuss with a turn-key journey for you that delivers a comprehensive suite and collection of assets that creates your identity and recognition in the market.
The key to a fabulous design is the time we spend on an exceptional brand strategy. At Showponi we invest the time to look at your purposes, vision, values and of course not only who your customer is but how we find them. We then formulate a very concise plan to develop your strategy within the entire business and team.
We believe that the best way to optimise your media plan and buy should be an integrated one. We buy based on having an excellent understanding of your strategy, customer, your industry, your competition, and all wrapped around market conditions. Then we align those audiences with all media channels to achieve the best possible reach, visibility, and conversion. We love both traditional and digital solutions and we ensure that we have funnels that clearly illustrate a pathway to conversion.
Introducing the Queen of PR in the NZ and Australia markets Sandra Roberts. Public Relations is not just about storytelling, but your reputation and we can manage this in paid activity or earned activity (free). The key to great PR is having newsworthy narratives and most important the access to the Executive producers, The Newsrooms, Editor’s, journalists, and Integration Managers in all media. A Showponi we nurture these relationships to ensure we get you the best possible exposure or not.
We know that curating a be-spoke event connects and engages your customers and tribe with your brand. Let Showponi design avant-garde & high impact touchpoints that will leave your guests snapping across Instagram and Tik Tok and with our boundary pushing events. Whether you need a Tradeshow, Conference, Awards night, Incentive Trip, Exhibition, Brand or Product Launch, Consumer activation or a Virtual event we will obsess about the ‘little things so the big things take care of themselves’.
At Showponi we get very excited about our content solutions and how we create and optimise your content which works for all objectives and budgets. Our mantra is simple with content creation ‘take care of the little things and the big things will just happen’. We know that consumers purchase when they can see, feel and touch the product, bring it to them so whether we focus on photography, videography or animation our Chief Content Creator Lana Byrne and her team ‘brings your content to life’.
Client acquisition is at heart of our business. We have the ability to combine high impact integration activity with earned media with a paid media schedule to amplify your success. Paying for ‘spots and dots’ now is a ‘spray and pray approach’ and we now know that 43% of us have Ad Blockers activated on our devices for Digital and Social activity, so we design a media recipe to achieve visibility, engagement and conversion by a blend of editorial, database acquisition and advertising on & offline.
Our Founder and CEO Gordy Bayne is our sponsorship specialist. Sponsorship to us means ‘how we encourage your suppliers or stakeholders’ to invest in your brands by showcasing their products and brands into the marketing campaign. Suppliers and Sponsors have investment to make with their client. Let us show you how to achieve this in your campaign and comms plans.
In the new world of Marketing & PR these are more than one way to skin a cat and because Showponi is not a ‘one trick poni’ we specialise in bringing together 2 brands and businesses to create one ‘playground’ to share in owned assets like your email databases and social assets to share in ‘one common goal’ to introduce a new brand or category to your customer. We align both companies objectives and deliver a cross-pollinates solution to execute a dynamic ‘zero cost’ campaign.
Karen Warner joins forces with SHOWPONI as Executive Producer of our TV Series and TVC production team. Famous for her latest success with Love it or List it Australia Karen has worked with many of the large formats like Celebrity Apprentice, Farmer Wants a Wife, The Getaway Travel Show and much more. We now have huge interest from our Tourism Board partners to produce TV series and episodes that will feature across Australia and NZ in 2022.
Sara Radich leads the signage team that delivers on powerful solutions. Thinking and Delivering BIG is something that we put first with our clients. We can cater for vehicle wraps, branding, graphic design, digital printing with a no job too small or too big approach.
Gordy has an excellent track record of working with Tourism Boards over the last 15 years on all trade partnerships, marketing campaign and destination and hotel consumer activations from TV, Newspaper, Radio, Digital, Social and consumer events. In 2022 we have a modern and dynamic approach to destination and hotel solutions that include revenue, database, traffic and awareness activity.
We help business formulate their accreditation, documentation, contracts and proposals designed for government and organisation tenders pertaining to procurement with all EOI (Expression of Interest), RFI (Registration of Interest), RFP (Request for Proposal) and RFT (Registration for Tender) documentation.
'We have worked with the best'
Founder & CEO
Chief Curator, Business & Events
VP Brand & Strategy
Queen of Signage
TV Shows and Commercials
CEO & Founder Gordy Bayne has launched and grown some of NZ and Australia’s largest and fastest growing travel companies like Mondo Travel, Scoopon Travel, Bon Voyage, Luxury Escapes and his latest with Channel 10 Viacom/CBS, 10 Travlr with NZ brands for MediaWorks, Wandr Travel & Stuff.co.nz, Stuff Travel. Passionate about commercial collaborations Gordy has an energy and determination to find ‘a market in the gap’ so it made sense to him to take those relationships with media, travel and global brands and launch SHOWPONI.
With a modern approach to full integration and leveraging brands, databases, marketing assets and commercial collabs, Gordy can bring two brands together to activate consumer engagement, revenue acquisition and ensure that you move the needle with results.
Identifying and exhausting opportunities with a full marketing plan is critical to the success of SHOWPONIs work. And with two decades of being part of global events, marketing campaigns, public relations and media buying, Gordy and the team are excited to curate and customise budget and result specific experiences and activity.